Telluride Trappings & Toggery is Telluride’s longest-standing clothing store, having opened its doors in 1972. Founders, Terry Tice and Susan Gulick lived in the back of the store and started their enterprise under the assumption that even cowboys and hippy ski bums needed a place to buy clothes. And they were right, as the shop, which then housed mostly blue jeans and leather goods, quickly earned the reputation as being a cool, affordable, sensible place to shop.
With the ski area just beginning back then and only a handful of residents living in Telluride, most of whom came to escape reality and ski powder, Terry and Susan never thought that 35-plus years later their little clothing hub would still be around, never mind be the Telluride institution it is today. Now owned and operated by Wendy Basham and Todd Tice, the Toggery has expanded its repertoire to accommodate Telluride’s larger and more sophisticated clientele, featuring popular lines like Lucky Brand, Michael Stars, Tommy Bahama, Frye and Free People; and offering mens, womens, and kids clothing, housewares, shoes and accessories. But although certain things have changed, a lot hasn’t. The spacious boutique still resides in its original location, right downtown on main street, still upholds the same reputation, and continues to offer a substantial selection of high quality, unique and functional clothing.